Copywriter in the arena of science and technology. I believe in crushing boring, lifeless marketing clap-trap that infests business writing. I previously spent 16 years in academia as a quantum physicist, during this time I wrote 5 books (including “Quantum Computing Made Easy”), edited an encyclopaedia volume and published 88 research articles.
Can’t copywriting be written by AI nowadays? It’s certainly the cheapest option. So, you may be forgiven for thinking so. However, let’s explore why it might not be such a…
Introduction The dictionary describes a computer as “a programmable electronic device designed to accept data, perform prescribed mathematical and logical operations at high speed, and display the results of these…
Sometimes there is a misunderstanding of the conventional meaning of proofreading and copyediting. As a result, the distinct differences between such tasks may not be fully appreciated. For example, self-publishers…
Don’t sell product, sell better or easier life Know your target customer Show your personality and sound natural Don’t change tone-of-voice because selling Be honest and clear Keep the text…