* required fields

For instance, what do you want your reader to do next? buy a product, make a booking, fill out an online form, visit a store.
Examples: save time, reduce costs, less work, become more productive, make more money, reduce stress, become happier.
Factors to consider: age, gender, family situation, profession, education, income, buying habits, interests, personality, hobbies, values.
Examples: serious, light-hearted, passionate, silly, caring, practical, reassuring.
Examples: product or service might be expensive, but are high quality.
Only answer this question if a ‘bio’ is required.
Examples: a limit on the number of words, any online resources that will be helpful (including your website), a list of your main competitors, keywords to include, evidence to support claims.